He was born in Soc Trang, Vietnam, in 1945, when the country was still under French colonial rule. He set up his business, Huy Fongnamed after the freighter he tookto make a hot sauce he called Sriracha, after a recipe originally from Thailand. He filled recycled glass baby food jars with his first successful hot sauce, Pepper Sa-te, and with the help of family members, delivered the sauce to local restaurants via bicycle. If Tran Americanized his sauce, he did so with a broader definition of "American" than most of us usually have, creating a robust, regional product that reflects the Southeast Asian refugee community thriving in Southern California. It is now the leading brand of hot chili sauce in California! Like the others who took a tour of the Irwindale plant, I had the opportunity to sample some of hybrid products from companies that had teamed up with Huy Fong, such as POP!, the gourmet popcorn purveyor, and Amella's caramels. Submit a correction suggestion and help us fix it! Nakamura, Eric. Immigrating to the United States as a refugee after the fall of South Vietnam to communist forces, Tran developed a thicker version of the condiment, The Sriracha Sauce is the original blend of sun-dried jalapeno puree. By 1980, Tran took it up a notch. Earlier this year, Tran decided to open the gates of his factory to tours. Until recently, Tran eschewed publicity and when I arrived to meet him earlier this month, an indication of that erstwhile wariness materialized in the form of a burly, armed security guard who approached me to ask me my business just seconds after Id parked in the small visitor section of the factory parking lot. What is stupefying about the tour is the scale of everything. Others joked that its easier to gain access into the Pentagon than it is into Sriracha factory to see its inner workings. [9] The rooster symbol that is a part of the Sriracha branding came from the fact that Tran was born in the Year of the Rooster on the Vietnamese zodiac. "I don't want money," says David Tran, chief executive of Huy Fong Foods, maker of the ubiquitous Sriracha sauce with the rooster logo that has inspired legions of fans. As we entered the factory itself, two of the 30 to 40 massive trucks that deliver peppers daily during chili season pulled up. Many people might not know this, but NextShark is a small media startup that runs on no outside funding or loans, and with no paywalls or subscription fees, we rely on help from our community and readers like you. So he decided to buy fresh chilis and preserve them, applying his background in chemicals to make a hot sauce that stayed fresh and spicy. Advertising Notice Huy Fong just lost a major legal battle with Underwood Farms, the company's long-time supplier of fresh red chiles. She notes that Sichuan peppercorns, for example, only became legal in the US in 2005. Fear of commitment? | READ MORE. In addition to Pepper Sa-te came Sambal Oelek, Chili Garlic, and of course, the life-changer, Sriracha. [citation needed] It is currently Huy Fong Foods' best-known and best-selling item, easily recognized by its bright red color and its packaging: a clear plastic bottle with a green cap, text in five languages (Vietnamese, English, Chinese, French, and Spanish) and the rooster logo. David Tran, 77, founded Huy Fong Foods in southern California after fleeing Vietnam in 1978 with his wife and son, with his life savings of $20,000 worth of gold hidden in cans of condensed milk. From sporting Sriracha keychains, tees, hats, and underwear, to dressing up as Sriracha bottles for Halloween, Sriracha addicts are loud and proud of their devotion to the rooster. The company claims that its products do not need to be refrigerated even after opening. Maybe, but what does that word, "Americanized," even mean? David Tran: How a Vietnamese Refugee Founded a Multi-Million Dollar In the context of Tran's experience, and that of the broader immigrant experience, Americanization becomes a story of making things work. He had gotten married to his wife, Ada, a few months earlier. "My American dream was never to become a billionaire," said Huy Fong Foods founder David Tran to The Los Angeles Times in 2013. A documentary film about Sriracha a. k. a. Rooster sauce and the man behind its genius. We're just the best known Sriracha.". How Sriracha creator David Tran fled Vietnam to build a $1B hot sauce Only, his wifes name is not publicized. But he says he never skimps on the sauce itself. Golden State Plate: Sriracha's Journey From Southeast Asia to - KQED Huy Fong Foods is an American hot sauce company based in Irwindale, California. We eat it, crave it, talk about it, wear it and strive to live the spicy life. The company website explainedthat no one had ever been invited to witness the secretive Huy Fong factory in action in Rosemead back then. Get the latest stories in your inbox every weekday. David Tran, 71, began making his chili sauce called Pepper Sa-te in Vietnam in 1975. The founder of Sriracha hot sauce is David Tran was born in Soc Trang, Vietnam, 1945. Whether you spell it 'Sriracha' or 'Siracha,' whether you pronounce it 'SIR-AH-CHA' or 'SEE-RA-CHA,' Sriracha-lovers don't just love the spicy sauce.